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The client BAT-Ibérica is the Spanish arm of British American Tobacco, the world's most international tobacco group, with brands sold in 180 markets around the world. The challenge As a data-intensive operation, the marketing department of BAT needed to significantly improve its business intelligence infrastructure and data analytics capability to ensure that it could satisfy the demand for high quality information arising from all areas of the business. The solution Applying our reporting and data analysis expertise, Bluetab began by developing a sophisticated data model and data universe to form the foundation of the new BI solution, and undertook maintenance of the core data entities including a structured discrepancy analysis. We then delivered a value-added re-engineering of the reporting platform using Oracle and Business Objects, and generated a range of new reporting templates to facilitate simpler and more powerful data mining for the marketing team. |
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